Medco 2.0 Sales Video
Medco is the country's largest pharmacy benefit provider. This video was created to promote the company's new focus on the fast-growing aging Baby Boomer audience. I wrote, art directed, and produced the video with the editors from Mad House Studios in NYC. Medco used the video at their National Sales Meeting to introduce the concept of Medco 2.0 to their sales reps.
CLICK screen to play with audio.