Darrell Grysko

Personal Summary

A leader in Creative and Customer Experience solutions in all areas of Life Science marketing. Experienced in producing integrated CRM, DM and promotional programs in digital, traditional, and broadcast spaces. Creative focus has been on healthcare/pharmaceutical industries for the past 20+ years. Led creative teams in producing award-winning work for DTP, HCP, and OTC audiences. Deep digital, broadcast, and print experience in consumer package goods, financial services, hospitality and travel, automotive services, food and beverage and weight loss.

• Crossover background from art to copy brings 360˚ vision to creative direction
• Hands-on creative management style focusing on mentoring and strategic inspiration
• Specialty is healthcare/pharmaceutical CRM, DTP and DTC marketing and advertising
• iPad apps, website, mobile and traditional media expertise
• Strong segmentation background; understands value of segmented messaging
• Strategy-driven selling ideas that are always on brand
• Award-winning digital, print, long-format video and television work
• Clio, ECHO, Caples, MM&M, Pharma, Addy, A. Eicoff Broadcast Innovation Award, plus more

Work History

VP | CREATIVE DIRECTOR

Compass Healthcare — 1 yr, 1 mo

Focus is on strategic and creative development for patient education and outreach for specialty biotech companies venturing into the rapidly growing orphan drug arena. The work is based on the premise that patients are more engaged in their care and have more control over their treatment decisions than ever before. It is seeing things differently by looking through the patient lens that serves as basis for the innovative and highly targeted creative being produced.

Healthcare Brands:

Upsher-Smith (seizure disorders; seizure clusters)

Merz North America (fungal infections; onychomycosis; skin aesthetics)

Edimer Biotech (XLHED advocacy)

Prometheus Therapeutics (metastatic melanoma; renal cell carcinoma)

Serepta Therapeutics (Duchenne muscular dystrophy)

VP | CREATIVE DIRECTOR

Rosetta (Publicis Groupe) — 4 yrs, 4 mos

Led and oversaw the creative team servicing Allergan Europe, South Africa, and Middle East [EAME]. Sustained a level of creative excellence that helped grow the business from a single facial product line to being named facial AOR, launching both unbranded and branded marketing initiatives. With award-winning facial success, other Allergan EAME franchises contracted for both digital and print creative services. This includes new-product OTC and Rx launches for Allergan Ophthalmology.

Healthcare Brands:

Healthcare Brands:

SERI (surgical scaffold)

Partners Against Pain (unbranded)

Purdue Pharma (corporate portal)

Amrix (muscle spasm)

Ozurdex (macular edema) 

OxyContin (pain management)

New Jersey Special Olympics (pro bono)

HyponatremiaUpdates.com (unbranded)

Medco Rx (pharmacy benefits)

Medco Health Store (online retail)

United Healthcare (health benefits)

Nationwide Insurance (auto online)

 University Hospitals Case Medical (website)

More . . .

SVP | EXECUTIVE CREATIVE DIRECTOR

MRM WORLDWIDE (Interpublic Group) — 11 yrs, 3 mos

OTC Brands:

Rx Brands:

Non-healthcare Clients:

CREATIVE SERVICES DIRECTOR

Grizzard Direct | InterDirect (Omnicom Group) — 6 yrs, 9 mos

Brands:

CRM Clients:

OWNER | CREATIVE PARTNER

Florida Creative Corporation (FCC) — 6 yrs, 6 mos

Fundraising (Development):

Travel | Destination | Luxury Real Estate:

Education

West Virginia University—BFA in Fine Arts | English Literature